How many ads are you exposed to in a day?
Today’s students are constantly bombarded with advertisements. We see as many as 5000 advertisement and marketing messages in a single day. In the 1970s, people generally saw around 500 ads per day. With the increase in commercial advertisements all around us, it is crucial students develop media literacy skills in order to not only recognize, but deconstruct and analyze these messages.
English 10 students recently put their media literacy skills to the test, decoding and re-creating a variety of ads. The practice of creating “spoof ads”, that is ads that parody and mock advertising messages, is known as “adbusting” or “subvertising”. Check out some of the thought provoking examples below: